Analysis of Foreign Trade Website Promotion

 

The study found that at present, Chinas foreign trade website for the promotion of the main problems in three areas: on a single promotion channels especially in B2B e-commerce platform dependent excessive, excessive reliance on free promotion and lower-level promotion, lack of effect on website promotion of effective monitoring and management. Foreign trade website promotion of direct effects are sung-single number and order number/amount that reflects the site visits, which reflects the quality of potential customers. These two indicators ¡ª site visits and customer quality measure key foreign trade promotion effectiveness. On the basis of these two indicators can be found in the foreign trade website promotion as follows: a number of issues on a single promotion channels especially in B2B e-commerce platform dependent excessive, excessive dependence on free promotion and dissemination of low level.

1, on a single promotion channels especially in B2B e-commerce platform dependent excessive Potential customers find is diverse, this determines the website promotion should be through a variety of channels to any individual to rely on a channel of contact with overseas customers of all limitations. Foreign trade website digital marketing in Visakhapatnam relies on a single channel has many causes, in addition to the time and energy allocation and budget constraints, the greater is the marketing people on other sources of use of the knowledge is insufficient or inadequate capacity to actual operation. The study found that this dependency reflected in two cases: one is dedicated to publishing trade leads, B2B-sorting or login directory, or even use the automatic publishing tools that can be free to publish the bombing of the platform, but otherwise seemed to find better ways to promote. Another way is to pay high prices to B2B or other foreign intermediary, and then wait for the customer it is sufficient if the inquiry list. This is typical of excessive dependence on a single platform.

2, excessive reliance on free promotion seo and low levels of Web site promotion The domestic small and medium enterprises especially like supply and demand information publishing-marketing, direct, simple, free of charge. Probings go free platform, and then send a message to swarm; then there is a special love and commit the software used in spam mailing, one-time publishing platform to n, n, n mailbox. The information is within a short period of time, many were made out, but very little feedback, or ask a single to a general shout out a quote, send samples, let your dilemma. Occasionally do a couple of orders, the amount of low enough cost. This low level of promotion from the perspective of the inputs and outputs is not effective. From overseas market competition environment, the need for precision farming will harvest time, they need more input. Therefore, enterprises need to adjust marketing strategies, you cannot always rely on this kind of free primary extension.

3 effect on website promotion, lack of effective monitoring and management Any promotional work finished should make the necessary track management. But marketers often simply to track the promoted effect understood as the number of inquiries and feedback received. Of course, this is the most direct effect, but if you do not have an enquiry seo Company or order of the frequency is too low for what you have to set up network marketing management awareness. Specific to each extension methods have corresponding track.

Common Web site monitoring and management of content include: (1) search engine optimization testing results; (2) keyword advertising effectiveness measurement; (3) website traffic statistics analysis; (4) Alexa visits statistics.

Website promotion is a systems engineering, rely solely on one or two simple way, in particular the low level of information publishing and General catalogue login forms cannot guarantee delivery to potential users of effective Internet marketing information and marketing purposes, it is not possible to achieve website promotion and Internet marketing goals, there are a lot of effective website promotion strategies and methods, Internet marketing, to the professional development needs of professional knowledge and professional talent, not just to stay in the free information publishing and sending spam, and so is no longer valid for the low level tools.